Crown Plaza Union Square

San Francisco, CA

Braintrust International 2003 will feature keynotes & presentations including:

• John Seely Brown, Chief Scientist, Xerox Corporation and Former Director of Research, Palo Alto Research Center (PARC) , Sustaining Innovation Ecologies, discussing innovation and its importance in the success and failure of organizations.
• Rory Chase, Managing Director, Teleos
• Melissie Rumizen, Knowledge Strategist, Buckman Laboratories
• Dan Holtshouse, Director of Corporate Strategy, Xerox
• Dave Barrows, Network and Discipline Leader, BP
• Clare Hart, President and CEO, Factiva, a Dow Jones & Reuters Company
• Andy Michuda, CEO, Sopheon Corporation

Braintrust International is the 5th Annual Knowledge Management Summit. The conference speakers will share real-world advice on how to implement and improve KM practices that can be embedded in business processes (innovation, product development); how to measure the results of KM efforts; and how to inspire a creative and innovative corporate culture. They will also discuss which tools and technologies enable collaboration, improved productivity, efficiency and operational excellence. The program will be heavy on CASE STUDIES from corporate practitioners rather than THEORY, and emphasize PEOPLE over TECHNOLOGY.

As a valued member of the press, you are invited to attend and cover Braintrust International 2003, February 9-12, 2003 in San Francisco. Braintrust is the internationally renowned event in the KM community and helps business leaders looking to achieve measurable results by leveraging best practices and technologies for knowledge sharing through its unique information exchange platform.

BRAINTRUST INTERNATIONAL 2003 will feature top companies including, including the show Sponsors; Factiva, a Dow Jones and Reuters Company, Kamoon, and Buck Consultants, A Mellon Financial Company and its partners, including: APQC, Synchroni, @brint.com, Association of Knowledgework, KM Review, KM World, Knowledge Management, KM News, and the Gurteen Group.

BRAINTRUST INTERNATIONAL 2003 is sponsored and organized by the Institute for International Research. The Institute for International Research (www.iirusa.com) is the world's largest international conference company, with 120 different business units and 4,000 employees in 36 countries. Founded in 1973 by Irvine Laidlaw, the current chairman, IIR continues to provide unbiased, leading-edge business information through our conferences, workshops, seminars, and the Internet.

A complete BRAINTRUST INTERNATIONAL 2003 program (including sponsors, scheduled keynote addresses, conference sessions and workshops) can be found online at http://www.brain-trust.net.

Working journalists and financial analysts should register online at http://www.pacificdialogue.com/bt03_preg.htm .