PR Plan |
Communications Solutions EXPO Spring 2000 |
Washington Convention Center, Washington, DC |
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April 26-28, 2000 |
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Bob |
PUBLIC RELATIONS SUPPORT FOR Communications Solutions EXPO Spring 2000 Each Communications Solutions EXPO SPRING 2000 exhibitor is our client. We want to work with you to maximize your public relations efforts. Never hesitate to call us with any questions. Bob Miko, Director of Public Relations, 203-378-2803 (bmiko@pacificdialogue.com). BEFORE THE SHOW The public relations contact(s) you list below on this form will receive informational e-mail memos from the Communications Solutions EXPO SPRING 2000 PR team in the weeks before the show. These include updated press conference schedules and information on obtaining pre-registered press lists. In addition, your PR contact(s) will receive an electronic copy of the Communication Solutions EXPO SPRING 2000 PR Guide. This guide contains basic information on what should be in your press kit; notes on running a press conference; suggestions on working with the press and maximizing your publicity efforts; as well as information about important deadlines, facilities and ordering equipment. PRESS LIST The PR Contact Form gives us the names of your internal and external PR people. These contacts will receive a special URL where a press list of pre-registered journalists (in tab-delimited text format) will be available. You can download the press list and import it into the spreadsheet, database or word processing program of your choice. The list is updated continually before each show. Although we encourage pre-registration, many reporters, editors and producers only register on-site. It is posted at www.pacificdialogue.com. CONSULTING We are always ready to provide advice on how to promote your company and its products and related news at our shows. Call any time. TIP SHEETS/MEDIA ADVISORY To alert major media and the trade press about Communication Solutions EXPO SPRING 2000 highlights and key events, we issue a series of media advisories and press releases before the show. In addition, we issue a series of informational tip sheets to all pre-registered press, which includes descriptions of exhibitors' new products and services being introduced at the show -- as well as a schedule of press events/parties. To ensure that we include your information, we strongly suggest you send a 50 word or less description by Monday, April 17th. (We format these but don't really edit them, so it is up to you to be brief. If you are not, the summary will probably not be read). Please send these directly to Bob Miko (bmiko@pacificdialogue.com), using the following format in the body of your e-mail: Exhibitor name (Booth #)...50 word description of event/new product... Contact Name, e-mail address, phone (xxx) xxx-xxxx URL: http://www.abcxyx.com Communication Solutions EXPO SPRING 2000 PRESS CENTER In the Communication Solutions EXPO SPRING 2000 Press Center, sponsored by 3Com (www.3com.com), we have computers, printers, copiers, fax machines, telephones and refreshments for the working press. This area is reserved for registered press ONLY. We will have an area just outside the Working Press Room for exhibitors and press to meet for interviews in a "neutral" location, away from other reporters who have to file stories on deadline. The Center contains a "library" so exhibitors can present their press kits and other information directly to the press. The press uses these kits for background information on your company, to find a contact for interviews, product information, etc. Again, access to the library is available to working press only. When you deliver your kits to the Press Kit Library, staffers will place them alphabetically in press kit bins. How many kits to bring to the show? Sometimes they will be very popular and in high demand. The recommendation is to bring 100+ kits. Deliver 50 up to the press kit library, keep 25 in your booth, and have 25 as a reserve. Please check in the press kit library daily on your supply. At the end of the show, your remaining kits will be discarded, unless you pick them up by 2:00 p.m., Friday. Direct Shipments to Exhibit Site: (Make out the bill of lading and consign as follows) Name of your company Communication Solutions EXPO SPRING 2000 Attn: Bob Miko (Press Room) Show Management c/o Washington Convention Center Washington, DC PRESS CONFERENCES Communication Solutions EXPO SPRING 2000 will become a leading forum for new product introductions, news announcements etc. To support your efforts, we have several areas ready for press conferences. They are available on a first-come, first-served basis. Press Conference areas are available for one hour only. Please contact Bob Miko (bmiko@pacificdialogue.com) for further information. Press conferences are formally reserved only with an e-mail to Bob Miko. Working press attending Communication Solutions EXPO SPRING 2000 receive regular notices on the press conference schedule and product announcements before and during Communication Solutions EXPO SPRING 2000. However, even though we encourage the press to participate in your press conferences, we cannot guarantee their attendance. It is your continuing responsibility to encourage the press to attend your event. We have begun posting the press list for Communication Solutions EXPO SPRING 2000 (at www.pacificdialogue.com/comsol2000_plist.htm) and sending out and posting the Communication Solutions EXPO SPRING 2000 Show PR guide. Additionally, Communication Solutions EXPO SPRING 2000 Show PR information will be posted at www.pacificdialogue.com. We will regularly zap out an announcement for the updated press list. Other Updates and guidance will go out via e-mail, along with information on scheduling events, etc. The PR Guide will be e-mailed and then posted at the site. INFO CENTER At Pacific Dialogue's Web site (www.pacificdialogue.com/comsol2000.htm) you will find the registered press list, media advisory, market guide, the PR Guide for the show and information from other shows -- including press lists. You are encouraged and welcome to check the site regularly and let me know if we are missing something that you need. You are also welcome to look at the press lists that we generated for other shows and make use of them. BEST OF SHOW Editors from TMC will be covering the show and will select BEST OF SHOW winners. Applications can be found in the exhibitor handbook. PR SESSION Over the next few weeks we will provide lots of guidance and support for both experienced and new trade show public relations professionals. As an extension of this, we will be in the press center on the first night of the conference (before the show floor opens) serving coffee, answering questions, giving you an opportunity to see the press facilities and providing a round table discussion on how to work the press on site. (We'll also invite the TMC editors to stop by. They want to meet you as much as you want to meet them). To keep you informed, and to inform the working press covering Communication Solutions EXPO SPRING 2000, we need the information below. (Please send it only electronically, I don't need to retype what you fax us). So...Hit reply...fill in the blanks...and then send. If you don't use an external PR firm (and lots of companies keep the function in-house) type N/A. If you are not publicly held (yet) also list N/A for stock symbol. If you have any questions...call. Thanks Bob PUBLIC RELATIONS CONTACTS Communication Solutions EXPO SPRING 2000 Due By: March 29, 2000 Please identify the internal public relations representative for your company and your external public relations contact. You must provide an e-mail address. It is the only way you will receive notice of the press list. This form should be returned no later than March 29th, 2000 to Bob Miko, Director of Public Relations, via e-mail to bmiko@pacificdialogue.com or fax to 203-380-8019 or mail to Bob Miko, Pacific Dialogue, 33 Ferry Court North, Stratford, CT 06615 Exhibitor___________ Booth Number______ Stock Symbol________________ Internal PR Contact First Name___________________ Last Name___________ Company____________________ Title___________________________ Address_____________________________________ City____________ State/Province_________ P/C_______ Country_________ Phone_______________________ Fax_____________ Email Address__________________________________ External PR Contact First Name___________________ Last Name___________ Company____________________ Title___________________________ Address____________________________________ City______________ State/Province_________ P/C_______ Country________ Phone_____________________ Fax_______________ Email Address__________________________________ New Product to be announced at show___________________________________________ New Products that have been introduced that you want to have profiled in a media alert ___________________________ Company highlights or new products (50 words or less). |
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