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PR Dates & Deadlines |
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Pacific Dialogue 33 Ferry Court North Stratford, CT 06615, USA www.pacificdialogue.com |
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PR Dates & Deadlines |
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Pacific Dialogue 33 Ferry Court North Stratford, CT 06615, USA www.pacificdialogue.com |
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Welcome to the PR dates and deadline checklist for Pacific Dialogue Shows. Below is our recommended timeline for events that with four months to work on…most events don't give us that much time. And often we have to adjust the number of PR contacts and media advisories based on the subject and the size of the event. But it is an outline to build upon |
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Bob |
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Four Month Event Countdown
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Week |
Action |
Subject |
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19 |
PR Plan |
PR Plan And Budget Approved |
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18 |
PR Plan |
PR Plan And Budget Implemented |
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Pacific Dialogue Info Center In Operation For Event 2003 |
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17 |
PRCon#1 |
Email- To All Event Contacts PR Contact Form/Schedule |
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MAdv #1 |
Pacific Dialogue Info Ctr PR Intro, Guide & PR Contacts For Download |
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Pacific Dialogue Info Ctr For Event 2003 Press Registration Open |
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Event 2003 Dates For Calendars & Press Registration Open |
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16 |
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PR Guide Emailed To Event Contacts And PR Contacts |
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Event 2003 Keynoters (E-Mail To 20,000+ PlusBusiness/IT Press) |
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PR Contact Information Form Due |
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15 |
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Event 2003 Vertical Markets (E-Mail Government/Business Press) |
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PRCon#2 |
Acknowledge Receipt Of Form/PR Guide Is Sent |
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14 |
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Weekly Email To Exhibitors |
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Program Hi-Lights |
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13 |
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Weekly Email To Exhibitors |
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MAdv #2 |
Program Hi-Lights |
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12 |
PRCon#3 |
Weekly Email To Exhibitors |
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Conference Program Hi-Lights |
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11 |
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Weekly Email To Exhibitors |
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10 |
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Conference Program Hi-Lights |
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9 |
PRCon#4 |
Weekly Email To Exhibitors |
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8 |
MAdv #3 |
Exhibitor Highlights (E-Mail Press) |
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7 |
PR Con #5 |
Weekly Email To Exhibitors |
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6 |
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Program Hi-Lights |
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5 |
PRCon#6 |
Weekly Email To Exhibitors |
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4 |
MAdv #4 |
Program Hi-Lights |
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3 |
PR Con #7 |
Weekly Email To Exhibitors |
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2 |
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Program Hi-Lights |
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1 |
Media Memo |
Tip Sheet #1 News From Event |
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Media Memo |
Tip Sheet #2 (How To Register, Facilities) |
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Media Memo |
Tip Sheet #3 (News From Exhibitors) |
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Media Memo |
Tip Sheet #4 (Final Press Conference Schedule) |
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On Site |
PR Con #8 |
PR Professionals Orientation In Press Center Or Local Press Club (Confirmation) |
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MAdv #5 |
Event 03 Arrives This Week (E-Mail National /Local Press) |
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Event |
PR Con #9 |
PR Professionals Orientation Session |
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MAdv #6 |
Event 03 Sets Records (E-Mail National/Local) |
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Event 04 Future Events Dates Announced (E-Mail National/Local) |
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+1 |
PR Con #10 |
Actual Attendance List/Evaluation |
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Note: Media Advisories should first focus on exhibiting, then attending the conference and then visiting the exhibit hall. Last paragraph in media advisory shifts the closer to the Event to include contact for exhibiting, registering for conference and finally visiting the hall. |
