PR Dates & Deadlines

Pacific Dialogue

33 Ferry Court North

Stratford, CT 06615, USA

www.pacificdialogue.com

Welcome to the PR dates and deadline checklist for Pacific Dialogue Shows. Below is our recommended timeline for events that with four months to work onůmost events don't give us that much time. And often we have to adjust the number of PR contacts and media advisories based on the subject and the size of the event. But it is an outline to build upon

 

Bob 

Four Month Event Countdown

Week

Action

Subject

19

PR Plan

PR Plan And Budget Approved

18

PR Plan

PR Plan And Budget Implemented

 

 

Pacific Dialogue Info Center In Operation For Event 2003

17

PRCon#1

Email- To All Event Contacts PR Contact Form/Schedule

 

MAdv #1

Pacific Dialogue Info Ctr PR Intro, Guide & PR Contacts For Download

 

 

Pacific Dialogue Info Ctr For Event 2003 Press Registration Open

 

 

Event 2003 Dates For Calendars & Press Registration Open

16

 

PR Guide Emailed To Event Contacts And PR Contacts

 

 

Event 2003 Keynoters (E-Mail To 20,000+ PlusBusiness/IT Press)

 

 

PR Contact Information Form Due

15

 

Event 2003 Vertical Markets (E-Mail Government/Business Press)

 

PRCon#2

Acknowledge Receipt Of Form/PR Guide Is Sent

14

 

Weekly Email To Exhibitors

 

 

Program Hi-Lights

13

 

Weekly Email To Exhibitors

 

MAdv #2

Program Hi-Lights

12

PRCon#3

Weekly Email To Exhibitors

 

 

Conference Program Hi-Lights

11

 

Weekly Email To Exhibitors

10

 

Conference Program Hi-Lights

9

PRCon#4

Weekly Email To Exhibitors

8

MAdv #3

Exhibitor Highlights (E-Mail Press)

7

PR Con #5

Weekly Email To Exhibitors

6

 

Program Hi-Lights

5

PRCon#6

Weekly Email To Exhibitors

4

MAdv #4

Program Hi-Lights

3

PR Con #7

Weekly Email To Exhibitors

2

 

Program Hi-Lights

1

Media Memo

Tip Sheet #1 News From Event

 

Media Memo

Tip Sheet #2 (How To Register, Facilities)

 

Media Memo

Tip Sheet #3 (News From Exhibitors)

 

Media Memo

Tip Sheet #4 (Final Press Conference Schedule)

On Site

PR Con #8

PR Professionals Orientation In Press Center Or Local Press Club (Confirmation)

 

MAdv #5

Event 03 Arrives This Week (E-Mail National /Local Press)

Event

PR Con #9

PR Professionals Orientation Session

 

MAdv #6

Event 03 Sets Records (E-Mail National/Local)

 

 

Event 04 Future Events Dates Announced (E-Mail National/Local)

+1

PR Con #10

Actual Attendance List/Evaluation

Note: Media Advisories should first focus on exhibiting, then attending the conference and then visiting the exhibit hall. Last paragraph in media advisory shifts the closer to the Event to include contact for exhibiting, registering for conference and finally visiting the hall.