PR Dates & Deadlines

Pacific Dialogue

33 Ferry Court North

Stratford, CT 06615, USA

www.pacificdialogue.com

Welcome to the PR dates and deadline checklist for Pacific Dialogue Shows. Below is our recommended timeline for events that with six-plus months to work onůmost events don't give us that much time. And often we have to adjust the number of PR contacts and media advisories based on the subject and the size of the event. But it is an outline to build upon

 

Bob 

Six month-plus Countdown

Week

Action

Subject

27

PR Plan

PR Plan And Budget Presented

26

 

PR Plan And Budget Approved

25

PR Plan

PR Plan And Budget Implemented

24

 

Pacific Dialogue Info Center In Operation For Event 2003

23

PRCon#1

Email- To All Event Contacts PR Contact Form/Schedule

22

MAdv #1

Pacific Dialogue Info Ctr PR Intro, Guide & PR Contacts For Download

21

 

Pacific Dialogue Info Ctr For INBUILDING WIRELESS 2003 Press Registration Open

20

 

Event 2003 Dates For Calendars & Press Registration Open For Business

19

PRCon#2

PR Guide Emailed To Event Contacts And PR Contacts

18

MAdv #2

Event 2003 Keynoters (BW & E-Mail To 5,000 Plus Business/IT Press)

 

 

PR Contact Information Form Due

 

 

Event 2003 Vertical Markets (E-Mail Government/Business Press)

16

PR Con #3

Acknowledge Receipt Of Form/PR Guide Is Sent

15

PR Con #4

Weekly Email To Exhibitors

14

MAdv #3

Program Hi-Lights

13

PR Con #5

Weekly Email To Exhibitors

12

PR Con #6

Weekly Email To Exhibitors

11

MAdv #4

Conference Program Hi-Lights

10

PR Con #7

Weekly Email To Exhibitors

9

PR Con #8

Weekly Email To Exhibitors

8

MAdv #5

Exhibitor Highlights (E-Mail Press)

7

PR Con #9

Weekly Email To Exhibitors

6

PR Con #10

Weekly Email To Exhibitors

5

MAdv #6

Program Hi-Lights

4

PR Con #11

Weekly Email To Exhibitors

3

PR Con #12

Weekly Email To Exhibitors

2

MAdv #7

Program Hi-Lights

1

Media Memo

Tip Sheet #1 News From Event

 

Media Memo

Tip Sheet #2 (How To Register, Facilities)

 

Media Memo

Tip Sheet #3 (News From Exhibitors)

 

Media Memo

Tip Sheet #4 (Final Press Conference Schedule)

On Site

PR Con #13

PR Professionals Orientation at National Press Club (Confirmation)

 

MAdv # 8

Event 2003 Arrives This Week (E-Mail National And Local Press)

Event

PR Con #14

PR Professionals Orientation Session

 

MAdv #9

Event 2003 Sets Records For Attendance & Exhibitors (E-Mail National/Local Press)

 

 

Event 2003 Future Events Dates Announced (E-Mail National/Local Press)

+1

PR Con #15

Actual Attendance List/Evaluation

Note: Media Advisories should first focus on exhibiting, then attending the conference and then visiting the exhibit hall. Last paragraph in media advisory shifts the closer to the Event to include contact for exhibiting, registering for conference and finally visiting the hall.