This is a quick note of introduction. Telecom Business has again asked me to lend a hand with PR support for the coming New York show. I have been PR Director for the Internet World shows, HIT 98 and other events and trade shows (I worked in my first press room while Johnson was President, Lyndon not Andrew). Over the last few years we developed a PR program that supports your trade show PR efforts. In the next few days I will be zapping off some material that I hope you find helpful. If there is a question give a shout and we will answer as quickly as possible. This first email contains the PR contact form which tells us who is handling your PR efforts for Telecom Business '99 New York. It is very easy to add names to the email system so don't hesitate to give us additional names to contact.

PUBLIC RELATIONS SUPPORT FOR TELECOM BUSINESS '99 NEW YORK

BEFORE THE SHOW

The public relations contact(s) you list below on this form will receive informational e-mail memos from the Telecom Business '99 PR team in the weeks before the show. These include updated press conference schedules and information on obtaining pre-registered press lists. In addition, the PR contact(s) will receive an electronic copy of the Telecom Business '99 PR Guide, containing basic information on what should be in your press kit; notes on running a press conference; suggestions on working with the press and maximizing your publicity efforts; as well as information about important deadlines, facilities and ordering equipment.

PRESS LIST

The PR Contact Form gives us the names of your internal and external PR people. These contacts will receive a special URL where a press list of pre-registered journalists (in tab-delimited text format) will be available. You can download the press list and import it into the spreadsheet, database or word processing program of your choice. The list is updated continually before each show. Although we encourage pre-registration, many reporters, editors and producers register on-site. It is posted at www.pacificdialogue.com.

CONSULTING

We are always ready to provide advice on how to promote your company and its products and related news at our shows. Call any time.

TIP SHEETS/MEDIA ADVISORY

To alert major media and the trade press about Telecom Business '99 highlights and key events, we issue a series of media advisories and press releases before the show. In addition, we issue a series of informational tip sheets to all pre-registered press, which includes descriptions of exhibitors' new products and services being introduced at the show, as well as a schedule of press events/parties.

To ensure that we include your information, we strongly suggest you send a 50 word or less description by Monday, August 9th. Please send these directly to Bob Miko (bmiko@pacificdialogue.com), using the following format in the body of your e-mail:

We also encourage you to take advantage of the Product Show case offered at Telecom Business '99 New York. For more information call Andrea Miralles at 713-974-5252.

TELECOM BUSINESS '99 NEW YORK PRESS CENTER

In the Telecom Business '99 Press Center we have computers, printers, copiers, fax machines, telephones and refreshments for the working press. This area is reserved for registered press ONLY. We will have an area just outside the Working Press Room for exhibitors and press to meet for interviews in a "neutral" location, away from other reporters who have to file stories on deadline. The Center contains a "library" so exhibitors can present their press kits and other information directly to the press. The press uses these kits for background information on your company, to find a contact for interviews, product information, etc. Again, access to the library is available to working press only. When you deliver your kits to the Press Kit Library, staffers will place them alphabetically in press kit bins. How many kits to bring to the show? Sometimes they will be very popular and in high demand.

The recommendation is 200 kits bring 100 up to the press kit library, keep 50 in your booth, and have 50 as a reserve. Please check in the press kit library daily on your supply. At the end of the show, your remaining kits will be discarded, unless you pick them up by 3:00 p.m., Wednesday.

For shipping press kits: Advance Shipments to Freeman Decorating Warehouse (crates, cartons, fiber cases only). Last day for shipments to arrive at the advance warehouse without surcharge: Tuesday, August 19, 1999 at 2PM Make out the bill of lading and consign as follows:

Direct Shipments to Exhibit Site: First-day shipments can arrive at the Exhibit Site Sunday, August 22, 1999 @ 8AM

Make out the bill of lading and consign as follows:

PRESS CONFERENCES

Telecom Business '99 will become a leading forum for new product introductions, news announcements etc. To support that effort, we have several areas ready for press conferences. They are available on a first come, first served basis. Press Conference areas are available for one hour only. Please contact Bob Miko (bmiko@pacificdialogue.com) for further information. Press conferences are formally reserved only with an e-mail to Bob.

Working press attending Telecom Business '99 receive regular notices on the press conference schedule and product announcements before and during Telecom Business '99. However, even though we encourage the press to participate in your press conferences, we cannot guarantee their attendance. It is your continuing responsibility to encourage the press to attend your event.

Regularly we will zap out an announcement for the updated list and other updates and guidance will go out via e-mail, along with information on scheduling events, etc. The PR Guide will be e-mailed and then posted at the site.

PR Session

Over the next few weeks we will provide lots of guidance and support for both experienced and new trade show public relations professionals. As an extension of this on the first night of the conference (before the show floor opens) we will have coffee on in the press center to answer questions, give you an opportunity to see the press facilities and provide a round table discussion on how to work the press on site (we'll also invite the Telecom Business editors to stop by, they want to meet you as much as you want to meet them).

To keep you informed, and to inform the working press covering Telecom Business '99, we need the information below (and I want it electronically, I don't need to retype what you fax us).

So...Hit reply...fill in the blanks...and then send. If you don't use an external PR firm (and lots of companies keep the function in-house) type N/A. If you are not publicly held (yet) also list N/A for stock symbol. If you have any questions...call.

Thanks

Bob

Public Relations Contacts

Telecom Business '99 New York

Due By: July 30, 1999

Please identify the internal public relations representative for your company and your external public relations contact. You must provide an e-mail address. It is the only way you will receive notice of the press list.

Exhibitor___________ Booth Number______ Stock Symbol________________

Internal PR Contact

First Name___________________ Last Name___________

Company____________________ Title___________________________

Address_____________________________________________________

City____________ State/Province_________ P/C_______ Country_________

Phone_______________________ Fax_____________

Email Address__________________________________

External PR Contact

First Name___________________ Last Name___________

Company____________________ Title___________________________

Address_______________________________________________________

City_______________________ State/Province_________ P/C_______ Country_________

Phone_____________________ Fax_______________

Email Address__________________________________

New Product to be announced at show___________________________________________

New Products that have been introduced that you want to have profiled in a media alert (more on this later)___________________________

Company highlights or new products (50 words or less).