12th Annual Partnerships with Clinical Research Organization 03


PR Plan	12^th Annual Partnerships with CROs and Other Outsourcing Providers. Gaylord Palms Resort, Kissimmee, FL March 31-April 2, 2003

Welcome to the online version of the Exhibitor/Speaker PR Plan for the upcoming 12th Annual Partnership wiith CROs and Other Outsourcing Providers. This was emailed to the exhibitor and speaker contact list...but its posted here for your reference. At the bottom is the information that we need to keep you informed and to inform the working press about what you will be saying in Washington.

Bob

This is a quick note of introduction. IIR in New York has asked me to lend a hand with PR support for the coming 12th Annual Partnerships with CROs and Other Outsourcing Providers conference. I have been PR Director for the Internet World shows, HIT 98, TAP 2001, KMWorld, Prepaid Markets 2002 and other events (I worked in my first press room while Johnson was President, Lyndon not Andrew).

Over the last few years we have developed a PR program that supports your event PR efforts. In the next few weeks I will be zapping off some material that I hope you find helpful. This first e-mail contains the PR contact form it tells us who is handling your PR efforts for the show. It is very easy to add names to the e-mail system so don't hesitate to give us additional names to contact.

SHOW PUBLIC RELATIONS SUPPORT

Each exhibitor is our client. We want to work with you to maximize your public relations efforts. Never hesitate to call us with any questions. Bob Miko, Director of Public Relations, 203-378-2803 (<bmiko@pacificdialogue.com).

BEFORE THE SHOW

The public relations contact(s) you list below on this form will receive informational e-mail memos from the PR team in the weeks before the show. These include updated press conference schedules and information on obtaining pre-registered press lists. In addition, the PR contact(s) will receive an electronic copy of the show PR Guide, containing basic information on what should be in your press kit; notes on running a press conference; suggestions on working with the press and maximizing your publicity efforts; as well as information about important deadlines, facilities and ordering equipment.

PRESS LIST

The PR Contact Form gives us the names of your internal and external PR people. These contacts will receive a special URL where a press list of pre-registered journalists (in tab-delimited text format) will be available. You can download the press list and import it into the spreadsheet, database or word-processing program of your choice. The list is updated continually before each show. Although we encourage pre-registration, many reporters, editors and producers register on-site. It is posted at www.pacificdialogue.com. If you have any favorite or sympathetic journalists or analysts we will add them to our press database. On your behalf, of course, we'll make sure they get registered as press for the show.

CONSULTING

We are always ready to provide advice on how to promote your company and its products and related news at our shows. Call any time.

TIP SHEETS/MEDIA ADVISORY

To alert major media and the trade press about the highlights and key events at the 12th Annual Partnerships with CROs and Other Outsourcing Providers conference, we issue a series of media advisories and press releases before the show. In addition, we issue a series of informational tip sheets to all pre-registered press, which includes descriptions of exhibitors' new products and services being introduced at the show, as well as a schedule of press events/parties.

To ensure that we include your information, we strongly suggest you send a 50-word or less description by Monday, February 17th

Please send these directly to Bob Miko (bmiko@pacificdialogue.com) <mailto:bmiko@pacificdialogue.com)> , using the following format in the body of your e-mail: Exhibitor name (Booth #)... 50 word description of event/new product... Contact Name, e-mail address, phone (xxx) xxx-xxxx, URL: http://www.abcxyx.com <http://www.abcxyx.com>

INFO CENTER

At Pacific Dialogue's Web site (www.pacificdialogue.com/cro03_info.htm) you will find the registered press list, media advisory, market guide, the PR Guide for the show, and information from other shows, including press lists. You are encouraged and welcome to check the site regularly and let me know if we are missing something that you need. You are also welcome to look at the press lists that we generated for other shows and make use of them.

NEWS FROM YOU

Give us a quote that we might be able to use in a forthcoming press release? Something complementary about the event and how excited you are to be participating in it.

Do you have any original case studies (from clients or partners) than might be of interest to the clinical development industry? If you have recently worked with a partner to increase efficiency / reduce costs and have measurable results then we may be able to get this information placed in the press.

Can you send us a press pack including photos for background information * some editors require images to accompany text

Are you or someone in your organization interested in writing a white paper or original article? Suggested topics might include: Future of Partnerships with CROs, Five easy ways to improve your Partnerships with CROs, The top 10 myths about Partnerships with CROs.or a topic of your choice.

Put us on your press release list - In the body of your press release you can tell that customers and journalists they can meet you at the 12th Annual Partnerships with CROs and Other Outsourcing Providers conference. We will be able to provide press passes and facilities so that you can meet your contacts at the show. On site we love to see releases dateline as coming from 12th Annual Partnerships with Clinical Research Organizations

Do you have any ideas that we might be able to work together on to generate coverage? We're always happy to hear your promotional suggestions.

INFO FROM YOU

To keep you informed, and to inform the working press covering the 12th Annual Partnerships with CROs and Other Outsourcing Providers conference, we really need the information below. So...we'd be grateful if you could please hit reply...fill in the blanks...and then send! If you don't use an external PR firm (and lots of companies keep the function in-house) type N/A. If you are not publicly held (yet) also list N/A for stock symbol. If you have any questions...please don't hesitate to call. Thanks Bob

PUBLIC RELATIONS CONTACTS

Due By: January 23, 2003 Please identify the internal public relations representative for your company and your external public relations contact. You must provide an e-mail address. It is the only way you will receive notice of the press list. This form (copy the section below) should be returned no later than January 23, 2003 to Bob Miko, Director of Public Relations, via e-mail to bmiko@pacificdialogue.com <mailto:bmiko@pacificdialogue.com> or fax to 203-380-8019 or mail to Bob Miko, Pacific Dialogue, 33 Ferry Court North, Stratford, CT 06615

Exhibitor___________ Booth Number______ Stock Symbol________________

Internal PR Contact First Name___________________ Last Name___________Company____________________ Title___________________________Address____________________ City____________ State/Province_____ P/C_______ Country_________Phone_____________ Fax_____________ Cell _____________ E-mail Address_____________

External PR Contact

First Name___________________ Last Name___________Company____________________ Title___________________________Address____________________ City____________ State/Province_____ P/C_______ Country________Phone_____________ Fax_____________ Cell _____________ E-mail Address_____________ New Product to be announced at show___________________________________________

Products introduced that you want to have profiled in a media alert___________________________

Product highlights (50 words).________________________________________

For Speakers Presentation Highlights (50 words)

Company highlights (50 words).________________________________________