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PR Plan |
INTERNET TELEPHONY CONFERENCE & EXPO 2001 |
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Hotel Inter-Continental, Miami, FL |
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February 7-9, 2001 |
Welcome
to the online version of the Exhibitor/Speaker PR Plan for the upcoming
INTERNET TELEPHONY CONFERENCE & EXPO 2000. This was emailed to the
exhibitor and speaker contact list...but its posted here for your reference.
At the bottom is the information that we need to keep you informed and to
inform the working press about what you will be saying in San Diego. |
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Bob |
This
is a quick note of introduction. TMC has again asked me to lend a hand with
PR support for the coming INTERNET TELEPHONY CONFERENCE & EXPO 2001 Miami.
I have been PR Director for the Internet World shows, HIT 98 and other events
and trade shows (I worked in my first press room while Johnson was President,
Lyndon not Andrew). Over the last few years we developed a PR program that
supports your trade show PR efforts. In the next few days I will be zapping
off some material that I hope you find helpful. If there is a question give a
shout and we will answer as quickly as possible. This first email contains
the PR contact form it tells us who is handling your PR efforts for the show.
It is very easy to add names to the email system so don't hesitate to give us
additional names to contact. INTERNET
TELEPHONY CONFERENCE & EXPO 2001 Miami PUBLIC RELATIONS SUPPORT Each
exhibitor is our client. We want to work with you to maximize your public
relations efforts. Never hesitate to call us with any questions. Bob Miko,
Director of Public Relations, 203-378-2803, bmiko@pacificdialogue.com. BEFORE
THE SHOW The
public relations contact(s) you list below on this form will receive
informational e-mail memos from the PR team in the weeks before the show.
These include updated press conference schedules and information on obtaining
pre-registered press lists. In addition, the PR contact(s) will receive an
electronic copy of the show PR Guide, containing basic information on what
should be in your press kit; notes on running a press conference; suggestions
on working with the press and maximizing your publicity efforts; as well as
information about important deadlines, facilities and ordering equipment. PRESS
LIST The PR
Contact Form gives us the names of your internal and external PR people.
These contacts will receive a special URL where a press list of
pre-registered journalists (in tab-delimited text format) will be available.
You can download the press list and import it into the spreadsheet, database
or word processing program of your choice. The list is updated continually
before each show. Although we encourage pre-registration, many reporters,
editors and producers register on-site. It is posted at
www.pacificdialogue.com. CONSULTING We are
always ready to provide advice on how to promote your company and its
products and related news at our shows. Call any time. TIP
SHEETS/MEDIA ADVISORY To
alert major media and the trade press about INTERNET TELEPHONY CONFERENCE
& EXPO 2001 Miami highlights and key events, we issue a series of media
advisories and press releases before the show. In addition, we issue a series
of informational tip sheets to all pre-registered press, which includes
descriptions of exhibitors' new products and services being introduced at the
show, as well as a schedule of press events/parties. To
ensure that we include your information, we strongly suggest you send a 50
word or less description by January 31st (we format these but don't really
edit them, so it is up to you to be brief, because if you are not the summary
will not be read). Please send these directly to Bob Miko
(bmiko@pacificdialogue.com), using the following format in the body of your
e-mail: Exhibitor name (Booth #)...50 word description of event/new
product. Contact Name, e-mail address, phone (xxx) xxx-xxxx URL: http://www.abcxyx.com PRESS
CENTER In the
Press Center we have computers, printers, copiers, fax machines, telephones
and refreshments for the working press. This area is reserved for registered
press ONLY. We will have an area just outside the Working Press Room for
exhibitors and press to meet for interviews in a "neutral"
location, away from other reporters who have to file stories on deadline. The
Center contains a "library" so exhibitors can present their press
kits and other information directly to the press. The press uses these kits
for background information on your company, to find a contact for interviews,
product information, etc. Again, access to the library is available to
working press only. When you deliver your kits to the Press Kit Library,
staffers will place them alphabetically in press kit bins. How
many kits to bring to the show? Sometimes they will be very popular and in
high demand. The recommendation is 75+ kits...bring 50 up to the press kit
library, keep 15 in your booth, and have the balance as a reserve. Please
check in the press kit library daily on your supply. At the end of the show,
your remaining kits will be discarded, unless you pick them up by 3:00 p.m.,
Friday. Direct
Shipments to Exhibit Site: Make
out the bill of lading and consign as follows: Company Name, Your Booth Number INTERNET TELEPHONY CONFERENCE & EXPO 2001 Hotel Inter-Continental Miami, FL PRESS
CONFERENCES This
show will become a leading forum for new product introductions, news
announcements etc. To support that effort, we have several areas ready for
press conferences. They are available on a first-come, first-served basis.
Press Conference areas are available for one hour only. Please contact Bob Miko
(203-378-2803 or bmiko@pacificdialogue.com) for further information. Press
conferences are formally reserved only with an e-mail to Bob Miko. Attending
working press receive regular notices on the press conference schedule and
product announcements before and during the show. However, even though we
encourage the press to participate in your press conferences, we cannot
guarantee their attendance. It is your continuing responsibility to encourage
the press to attend your event. We
have begun posting the press list for INTERNET TELEPHONY CONFERENCE &
EXPO 2001 Miami (at www.pacificdialogue.com/itemia2001_plist.htm)
and sending out and posting the Show PR guide. Additionally, Show PR
information will be posted at www.pacificdialogue.com. Regularly
we will zap out an announcement for the updated list and other updates and
guidance will go out via e-mail, along with information on scheduling events,
etc. The PR Guide will be e-mailed and then posted at the site. INFO
CENTER At
Pacific Dialogue's Web site (www.pacificdialogue.com/itemia2001_info.htm) you will find the
registered press list, media advisory, market guide, the PR Guide for the
show and information from other shows including press lists. You are
encouraged and welcome to check the site regularly and let me know if we are
missing something that you need. You are also welcome to look at the press
lists that we generated for other shows and make use of them. PR
SESSION Over
the next few weeks we will provide lots of guidance and support for both
experienced and new trade show public relations professionals. As an
extension of this on the first night of the conference (before the show floor
opens) we will have coffee on in the press center to answer questions, give
you an opportunity to see the press facilities and provide a round table
discussion on how to work the press on site (we'll also invite editors to
stop by, they want to meet you as much as you want to meet them). To
keep you informed, and to inform the working press covering INTERNET
TELEPHONY CONFERENCE & EXPO 2001 Miami, we need the information below
(try to zap it electronically, retyping leaves too much room for typing
errors). So hit
reply...fill in the blanks...and send. If you don't use an external PR firm
(and lots of companies keep the function in-house) type N/A. If you are not
publicly held (yet) also list N/A for stock symbol. If you have any
questions...call. Thanks Bob PUBLIC
RELATIONS CONTACTS for INTERNET TELEPHONY CONFERENCE & EXPO 2001 Miami Due
By: January 31, 2001 Please
identify the internal public relations representative for your company and
your external public relations contact. You must provide an e-mail address.
It is the only way you will receive notice of the press list. This
form (copy the section below) should be returned no later than January 31,
2001 to Bob Miko, Director of Public Relations, via e-mail to bmiko@pacificdialogue.com or fax to
203-380-8019 or mail to Bob Miko, Pacific Dialogue, 33 Ferry Court North,
Stratford, CT 06615 Exhibitor___________
Booth Number______ Stock Symbol________________ Internal
PR Contact for INTERNET TELEPHONY CONFERENCE & EXPO 2001 Miami First
Name___________________ Last Name___________ Company____________________
Title___________________________ Address_____________
City________ State/Province____ P/C___ Country_________ Phone_____________
Fax_____________ Email_____________ External
PR Contact for INTERNET TELEPHONY CONFERENCE & EXPO 2001 Miami First
Name___________________ Last Name___________ Company____________________
Title___________________________ Address_____________
City________ State/Province____ P/C___ Country_________ Phone_____________
Fax_____________ Email_____________ New
Product to be announced at INTERNET TELEPHONY CONFERENCE & EXPO 2001
Miami ___________________________________________________________ Products
introduced that you want to have profiled in a media alert
___________________________________________________________ Company or products highlights (50 words or less). |
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