PR Plan

Georgia World Congress Center

Atlanta, GA

This is a quick note of introduction. VNU has asked me to lend a hand with PR support for the coming TRAINING 2001 and Presentations 2001. I have been PR Director for the Internet World shows, HIT 98 and other events and trade shows (I worked in my first press room while Johnson was President, Lyndon not Andrew). Over the last few years we developed a PR program that supports your trade show PR efforts. In the next few days I will be zapping off some material that I hope you find helpful. If there is a question give a shout and we will answer as quickly as possible. This first email contains the PR contact form that tells us who is handling your PR efforts for TRAINING 2001 and Presentations 2001. It is very easy to add names to the email system so don't hesitate to give us additional names to contact.

PUBLIC RELATIONS SUPPORT

BEFORE THE SHOW

The public relations contact(s) you list below will receive informational e-mail memos from the PR team in the weeks before the show. These include updated press conference schedules and information on obtaining pre-registered press lists. In addition, the PR contact(s) will receive an electronic copy of the show PR Guide, containing basic information on what should be in your press kit; notes on running a press conference; suggestions on working with the press and maximizing your publicity efforts; as well as information about important deadlines, facilities and ordering equipment.

PRESS LIST

The PR Contact Form gives us the names of your internal and external PR people. These contacts will receive a special URL where a press list of pre-registered journalists (in tab-delimited text format) will be available. You can download the press list and import it into the spreadsheet, database or word processing program of your choice. The list is updated continually before each show. Although we encourage pre-registration, many reporters, editors and producers register on-site. The list is posted at www.pacificdialogue.com.

CONSULTING

We are always ready to provide advice on how to promote your company and its products and related news at our shows. Call any time.

TIP SHEETS/MEDIA ADVISORY

To alert major media and the trade press about TRAINING 2001 and Presentations 2001 highlights and key events, we issue a series of media advisories and press releases before the show. In addition, we issue a series of informational tip sheets to all pre-registered press, which includes descriptions of exhibitors' new products and services being introduced at the show, as well as a schedule of press events/parties.

To ensure that we include your information, we strongly suggest you send a 50 word or less description by Monday, February 17^th (we format these but don't really edit them, so it is up to you to be brief, because if you are not, the summary will not be read). Please e-mail these directly to Bob Miko (bmiko@pacificdialogue.com), using the following format in the body of your e-mail:

TRAINING 2001 and Presentations 2001 PRESS CENTER

In the Press Center at Georgia World Congress Center we have computers, printers, copiers, fax machines, telephones and refreshments for the working press. This area is reserved for registered press ONLY. The Center contains a "library" so exhibitors can present their press kits and other information directly to the press. The press uses these kits for background information on your company, to find a contact for interviews, product information, etc. Again, access to the library is available to working press only. When you deliver your kits to the Press Kit Library, staffers will place them alphabetically in press kit bins.

How many kits to bring to the show? The recommendation is 75+ kits. You can bring 25 up to the press kit library, keep 25 in your booth, and have 25 as a reserve. Please stop by the press kit library daily on your supply. At the end of the show, your remaining kits will be discarded, unless you pick them up by 2:00 p.m., Friday. Please note: press kits must be dropped off in the press room. They cannot be direct shipped to the Press Room.

PRESS CONFERENCES

TRAINING 2001 and Presentations 2001 Conference & Expo is the leading forum for new product introductions and news announcements in the training, online learning and business presentation technology industries. To support that effort, we have several areas ready for press conferences. They are available on a first-come, first-served basis. Press Conference areas are scheduled for 45 minute slots only. Please read the Press Conference section of the PR Guide for exhibitors (which has been emailed to all exhibitors and is available on this site, then contact Bob Miko (bmiko@pacificdialogue.com) for further information. Press conferences are formally reserved only with an e-mail to Bob Miko.

Attending working press receive regular notices on the press conference schedule and product announcements before and during TRAINING 2001 and Presentations 2001. However, even though we encourage the press to participate in your press conferences, we cannot guarantee their attendance. It is your continuing responsibility to encourage the press to attend your event.

Regularly we will zap out an announcement for the updated list and other updates and guidance will go out via e-mail, along with information on scheduling events, etc. The PR Guide will be e-mailed and then posted at the site.

INFO CENTER

PR SESSION

Over the next few weeks we will provide lots of guidance and support for both experienced and new trade show public relations professionals. As an extension of this, we will have coffee in the press center to answer questions on the first night of the conference (before the show opens). We will also give you an opportunity to see the press facilities and provide a round table discussion on how to work the press on site (we'll also invite editors to stop by, as they want to meet you as much as you want to meet them).

To keep you informed, and to inform the working press covering TRAINING 2001 and Presentations 2001, please e-mail the information below to bmiko@pacificdialogue.com by January 17, 2001.

Please copy this form into a new e-mail, fill in the blanks and send. If you don't use an external PR firm (and lots of companies keep the function in-house) type N/A. If you are not publicly held (yet) also list N/A for stock symbol. If you have any questions...please call 203-378-2803.

PUBLIC RELATIONS CONTACTS TRAINING 2001 and Presentations 2001

Due By: January 17, 2000

Please identify the internal public relations representative for your company and your external public relations contact. You must provide an e-mail address in order to receive updates of the press list.

Exhibitor___________ Booth Number______ Stock Symbol________________

Internal PR Contact

First Name___________________ Last Name___________

Company____________________ Title___________________________

Address_____________________________________ City____________ State/Province_________ P/C_______ Country_________

Phone_______________________ Fax_____________ Email Address__________________________________Cell____________________

External PR Contact

First Name___________________ Last Name___________

Company____________________ Title___________________________

Address____________________________________ City______________ State/Province_________ P/C_______ Country________

Phone_____________________ Fax_______________ Email Address__________________________________Cell____________________

New Product to be announced at show___________________________________________

New Products that have been introduced that you want to have profiled in a media alert___________________________